The book has six major sections. The core principles of each section are quoted below and you can find out more from Wikipedia;
Fundamental Techniques in Handling People
- Don’t criticize, condemn, or complain.
- Give honest and sincere appreciation.
- Arouse in the other person an eager want.
Six Ways to Make People Like You
- Become genuinely interested in other people.
- Remember that a person’s name is, to him or her, the sweetest and most important sound in any language.
- Be a good listener. Encourage others to talk about themselves.
- Talk in the terms of the other person’s interest.
- Make the other person feel important and do it sincerely.
Twelve Ways to Win People to Your Way of Thinking
- Avoid arguments.
- Show respect for the other person’s opinions. Never tell someone that he or she is wrong.
- If you’re wrong, admit it quickly and emphatically.
- Begin in a friendly way.
- Start with questions to which the other person will answer yes.
- Let the other person do the talking.
- Let the other person feel the idea is his/hers.
- Try honestly to see things from the other person’s point of view.
- Sympathize with the other person.
- Appeal to noble motives.
- Dramatize your ideas.
- Throw down a challenge; don’t talk negatively when a person is absent; talk only about the positive.
Be a Leader: How to Change People Without Giving Offense or Arousing Resentment
- Begin with praise and honest appreciation.
- Talk about your own mistakes first.
- Call attention to other people’s mistakes indirectly.
- Ask questions instead of directly giving orders.
- Let the other person save face.
- Praise every improvement.
- Give the other person a fine reputation to live up to.
- Encourage them by making their faults seem easy to correct.
- Make the other person happy about doing what you suggest.